Zack
Seuberling

I was born in San Diego and moved to Cincinnati, Ohio when I was seven years old. Forced indoors, I became fascinated with technology, old and new. Now, I live in Brooklyn, New York. I am trying to focus on the viewer's participation to create meaning, the role of technology in graphic design, and how American pop culture influences me. I never want to stop learning, and exploring, so let me follow you on Google Reader. (My follow list is better than my share list. Don't forget to seed!)

I am fascinated with why I feel the need to catalog and organize my life digitally. I love the internet.

You can contact me by e-mail or by telephone at 513-226-2492. Please view my resume to see my work history and more complete contact information.

About This
Website

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The
Fatty

The Fatty is a forum for BGSU Graphic Design students. The forum was created for an independent study in order to strengthen the design community of BGSU. Upon completion, the department allowed us to realize the project.

In collaboration with Brian Watterson.

The Fatty
The Fatty

This is us.

This is us. is a series of prints based on the United States 2008 Statistical Abstract. Each print states the percentage of a material that is not recycled each year. That percentage was then removed from the print, creating a window within the composition. Drawn directly onto the gallery walls are the portions of the sentences missing from the prints.

In collaboration with Brian Watterson.

This is us., Image 1
This is us., Image 2

Invisible Cities

In Italo Calvino's Invisible Cities, Kublai Khan acts as a satellite ruler to the fifty-five cities Marco Polo tells tales of. The cover conveys that even though all these cities are connected under one ruler, their secrets will forever elude the Khan's understanding.

A poster was included with the book to aide in readers' enjoyment and fulfillment of the novel. Since Calvino cataloged the stories mathematically, each category was given a distinct value. The poster allows readers to not only see the pattern visually, but each piece acts as a bookmark for a corresponding chapter.

Invisible Cities cover
Invisible Cities poster included with book

Operators of a Subspace &
This Day That Year

Outer space has been a fascination of mine since as long as I can remember. With the development of appropriate technology, space exploration has become the 21st Century's westward expansion. This artist book explores the polarization of two individuals. An inspired child dreams to become an explorer of space while a defeated astronaut realizes that the universe is not how he had imagined it.

The books are connected in the middle, or the end of each story. The inspiration leads to accomplishment which leads to the realization which leads back to the dream and it starts over. The book is hand-sewn, utilizing laserjet transfers.

Operators of a Subspace & This Year That Day cover
Operators of a Subspace, pages 2 and 3
Operators of a Subspace, pages 6 and 7
This Day That Year, pages 2 and 3
This Day That Year, pages 6 and 7

Him, Then You & Me

In early 2008, Brian Watterson and I were invited to participate in an exhibition at the BGSU Student Union art gallery. The title of the exhibition was Circumstance: The Intersection of Choice and Chance.

We created an interactive piece comprised of screen printed plexiglass and non-traditional ink applications. The paintings were positioned across from each other in the gallery and acted as a series of dialogues with myself, the viewer, and Mr. Watterson. The viewer both engaged in, as well as continued the conversation by scraping away the top layer of ink, revealing the rest of the conversation.

Him, Then You & Me, before
Him, Then You & Me, after

Toledo
Remanufactured

Along with twelve other graphic design students, I was selected to participate in the first annual Summer Workshop for Experimentation and Thought where we examined the graphic culture of Toledo, Ohio.

After careful consideration, we decided a book would be the best solution for compiling these independent thoughts. Individual spreads ranged from Toledo's cultural diversity to urban sprawl's detriment. My spreads focused Toledo's affluence of mom-and-pop dining options, and connecting the urban, suburban and rural neighborhoods of Toledo through one under-appreciated state route.

In partial collaboration with Garret Bodette.

Route 2: Above and Below, opening spread
Route 2: Above and Below, first spread of images
Route 2: Above and Below, close-up
Route 2: Above and Below, final spread
The Sweet Spot, opening spread
The Sweet Spot, 'Shingles Only'
The Sweet Spot, 'Singles Only' close up
The Sweet Spot, 'Mama Don's'

Children's Museum of Indy

The Children's Museum of Indianapolis is the world's largest, and one of the very first children's museums in the nation. It has a storied history and has been a forerunner for contemporary exhibitions targeted towards children. Unfortunately the standing mark and system lacked all focus that had made the organization such a success.

The new mark unites two abstracted pairs, parents and children, together as one. The new system encourages parents and teachers to put themselves in the shoes of their children, and also asks them to interact with their kids in more meaningful ways. Oversized brochures and a system of hands on interactions reassures adults that it is okay to behave and think like their children.

Children's Museum of Indy's new mark
Children's Museum of Indy's new stationery system
Children's Museum of Indy's oversized brochure
Children's Museum of Indy's oversized brochure cover close-up
Children's Museum of Indy's oversized brochure
Children's Museum of Indy's oversized brochure

Love

During the 2008 presidential election, I was appalled by nearly every side: racism, sexism, ageism, homophobia, and insensitivity of all kinds was echoing throughout the country. It provoked me to produce this piece, which was to be destroyed over the duration of my BFA thesis show. There were no directions given, and viewers were unaware if the piece was intended to be interactive, forcing them to be either complacent with the message or be provoked enough to help tear it down.

All materials were recycled after the exhibition was completed.

Love, over the course of three weeks

Thank you

During the 2008 inaugural SahreVictoreWilker workshop, Jan Wilker presented the participants with a material usually known for showcasing capitalistic ventures: vinyl. We were asked to start with specific properties of the material to determine where the project would lead us. I responded to the traditional commercial use by thanking those in service industries often ignored by people like you and me.

Thank you garbage men and women of New York City
Thank you ObjectiveSubject
Thank you U.S. Postal Service

Oranjudio

Oranjudio is an independent recording studio that specializes in recording musicians in an open floor plan environment, not unlike the natural performative setup. The studio takes pride not only in the creative environment of an open floor plan, but also the quality that comes using traditional methods of audio recording.

In collaboration with Brian Watterson.

Oranjudio

Takeshi Moro

Takeshi Moro's work revolves around the "experiences in our lives as they weave from past to present." To emphasize these passages of time, the website changes colors based on the time of day visited and the galleries replicate a physical space, where the viewer is directed by the artist.

In collaboration with Brian Watterson.

Takeshi Moro
Takeshi Moro
Takeshi Moro
Takeshi Moro

New York Times
Space Case

To commemorate the 40th anniversary of the first man on the moon, the New York Times ran a puzzle centered around space travel and exploration.

Completed while at Rumors.

Space Case
Space Case, Detail